Books Will Never be Replaced Essay -- Argumentative Persuasive Essays

Books Will Never be Replaced What is it about a book, the physical book, the tangible reincarnation of an author that allows us to believe it will continue to be revered and regarded even in our age of computerized information? How can we be sure that, just as the clay tablet gave way to the scroll and bound book, the faith we have placed in paper editions will not be improved upon with the microchip? It may be that for all our attempts to squeeze and shrink information into screens, to encapsulate a world of knowledge into the size of a suitcase, to create a communications device which is always targeted at fitting into the palm of one's hand, there exists a hand-held favorite already which has worked itself inextricably into the human consciousness. The book is too close to our minds, hearts and hands to be replaced. When Ovid, the scurrilous Roman poet, fell out of favor with Caesar and was exiled to one of the far and rainy reaches of the empire, he put his faith in a book. He sent a volume of his poems from exile back to the city of Rome for publication and the possible vindication of his name. According to his opening lines, he sent it like a son: Little book, you're off to town without me, wet behind the ears (your ink is hardly dry). Enjoy it. I can't go. Papa's not allowed. Ovid insisted that a book could represent him and the sorrows of banishment to the emperor. The clever pun of which Ovid was probably aware was that the Latin word for book (liber) was close to the word for children (liberi). Whether Caesar appreciated the humor or not, his decree never wavered. Ovid lived the remainder of his life on the Black Sea, never able to return to the city that made him great, leaving only his book-child to b... ...it would be easier for a mother to forsake her child than for humanity to part with the passion for its paperbound twin-image. Technology has yet to produce the book's equal because it has approached the hand-held counterpart with hopes of improving speed, providing variety, expanding capability. But the book is and has always been a retreat of sorts, a stepping back for contemplation rather than a rapacious scramble for information. The book, more human symbol now than a silent reality on a shelf, will remain the quiet and palpable meditation between the hand, the head, and the heart. Sources cited: Abrams, M. H.. The Norton Anthology of English Literature. New York: W & W Norton & Company, 1993. Gwynn, R.S.. Poetry. New York: HarperCollins College Publishers, 1993. Slavitt, David. Ovid's Poetry of Exile. Baltimore: Johns Hopkins University Press, 1990.

Cafes monte bianco case analysis Essay

This course focuses on the strategic nature of management accounting and emphasizes the critical role that information plays in decision-making, strategy execution, and overall enhancement of a firm’s value. Primarily taught through case studies, this course will utilize and build upon the concepts studied in prior Management Accounting courses, and allow the students an opportunity to see how these concepts fit together. Selected readings from textbooks and business periodicals will be used to blend in appropriate theory for newer subjects that may be the focus of some case studies. The world of business continues to change dramatically. As a result, the role of managerial accounting is very different than it was even a decade ago. Today, managerial accountants serve as internal business consultants, working side-by-side in cross-functional teams with managers from all areas of the organization as they make decisions towards defining and implementing strategy. To complete their knowledge of managerial accounting, students must understand how managers are likely to use and react to information provided by management accounting. On the other hand, managers must understand the basis of the financial information provided by management accountants. We will explore both sides during our discussions. The course is divided into three major parts. The first part covers fundamental concepts, including activity-based management, and provides an overview of managerial accounting. The second part discusses concepts and methods useful for managerial decision making, such as CVP and differential analysis. Finally, in the third part, we concentrate on planning and performance evaluation of business segments as they strive to execute the firm’s strategy. In this part, we also discuss measurement and incentives (compensation) of managers. As indicated above, this is a case-based course to illustrate the applications of managerial accounting concepts in real-life situations. While preparing these cases, students should read about basic concepts on their own, using any of the textbooks mentioned later in this syllabus. However, I do intend lecturing on some of the relatively advanced topics (e. g. activity-based costing, variance analysis, pricing, target costing and allocations) at appropriate times during the quarter. TARGET AUDIENCE The course is general enough to benefit both MAcc and MBA students. A basic knowledge of financial and managerial accounting should suffice as a pre-requisite for the course. Both sets of students will enhance their understanding of Managerial Accounting topics by seeing how they are applied to real-life situations. In addition, MBA students will find that the course integrates several of the concepts they have learned in their curriculum. MAcc students will welcome the exposure to Strategy, and see how important Managerial Accounting is towards its (Strategy) implementation. ABOUT YOUR INSTRUCTOR With over 30 years of experience in industry, Mr. Mulchandani brings extensive knowledge of the â€Å"real world† towards teaching in the Business curriculum. Joining Rockwell International soon after obtaining his MBA, Mr. Mulchandani had assignments in several functional areas of the Company, including Finance, Accounting, Materials/Logistics and Manufacturing. After three years as a Division General Manager, he was named President of the Commercial Vehicle Systems Business ($3.5 billion in Revenue), from which he retired in December 2000. During his tenure in industry, Mr. Mulchandani actively participated in several global joint ventures, some of which he was instrumental in setting up. In addition, he has experienced being part of a spin-off into a separate automotive company, which later merged with another company for economic scale. In Spring 2001, Mr. Mulchandani entered the Masters of Accounting (MAcc) program at The Ohio State University, which he completed in June 2002. As a faculty member of the AMIS Department since then, Mr. Mulchandani teaches, or has taught, undergraduate financial and managerial accounting courses, Managerial Accounting in the MBA core, an MBA elective (Implementing Corporate Strategy), and the MAcc/MBA Elective (AMIS 823) at the Fisher College of Business.

Gender in the Mass Media- Projecting Masculinity - 1397 Words

The presentation of gender in the mass media and projection of masculinity The mass media play a significant role in a modern world, by broadcasting information in fast pace and giving entertainment to vast audiences. They consist of press, television, radio, books and the Internet. The latter is now the most developing medium, however, TV also has a wide field of influence. By creating a certain type of message, media can manipulate people’s attitude and opinions. GENDER STEREOTYPES IN MASS MEDIA The mass media has a great power and reaches large audiences. In order to create a medium which is universal, understandable and acceptable for numerous and diverse recipients, senders very often use stereotypes, which fill the social†¦show more content†¦The Urdu press have bias reporting, derogatory language on gender issues as compared to English press and electronic media. MALE STEREOTYPES Male stereotypes are also various. The first model is â€Å"a real man†, athletic, successful, professional, seducer with a beautiful woman by his side. He also has a branded car and a smartphone. The other type is less popular and presents men devoted to their families who can save enough time for them. Men are very rarely presented during housecleaning. And if they are, it is rather a satirical image or they appear as the experts and they advise women, for instance, how to do laundry properly. Advertising specialists also use the stereotype of male friendship, which can be called â€Å"buddy narratives†; men are presented as acting together, for instance by going to a football match or to a restaurant. They share the same interests and opinions, and they enjoy spending time together by doing something extremely interesting and adventurous. MASCULINITY AND THE MEDIA Although, the popular media influence perceptions of women and their role(s) in society, but what of men? Indeed, men and masculinity have been the norm, the yardstick against which women--and the womens movement--have been measured. The media serves to construct masculinities, how men and their relationships have been depicted, and how men respond to media images. MASCULINITY AND HEROISM Masculinity areShow MoreRelatedThe Construction of Amanda Knox as an Other Essay1519 Words   |  7 Pagesimbuing a society’s members with aversions to subversive behaviour and by focusing resentment and blame on those who defy such institutions. Knox’s construction as an â€Å"Other† was mainly established in relation to the femininity, or lack thereof. Media coverage on the Amanda Knox case and the prosecution’s version of events were viewed almost exclusively through the prism of Knox’s looks and sexuality, as well her propensity for masculine behaviour. 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Global advertising  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ · 53 Approaches to international advertising  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·54 Global media decisions  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ · 54 Sales promotion  ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·55 Direct marketing ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·Ã‚ ·55Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSpecialist: Cathleen Peters en Senior Art Director: Janet Slowik Art Director: Kenny Beck Text and Cover Designer: Wanda Espana OB Poll Graphics: Electra Graphics Cover Art: honey comb and a bee working / Shutterstock / LilKar Sr. Media Project Manager, Editorial: Denise Vaughn Media Project Manager, Production: Lisa Rinaldi Full-Service Project Management: Christian Holdener, S4Carlisle Publishing Services Composition: S4Carlisle Publishing Services Printer/Binder: Courier/Kendallville Cover Printer: Courier/KendalvilleRead MoreHbs Case Study Guid30915 Words   |  124 Pagesbe mentioned. Supply/Demand x In the recent past, has there been a change in the supply of the product in the marketplace? x Has the demand for the product shifted as new fads or substitute products enter the scene? Demographics x Has the age/race/gender base changed? 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